Track your tooth shade at home.
Shade is an iPhone app that analyzes your tooth shade with your camera, builds a personalized whitening plan, and coaches you through daily brushing — all on-device.
Shade Premium subscription required. Free 3-day trial on the annual plan.
On-device analysis
Tooth shade detection runs entirely on your iPhone using Apple Vision and CoreImage. Your photos are never sent to a server for AI inference.
Personalized plan
Tell Shade about your habits and goals. Get a multi-week whitening plan with daily brush sessions and progress check-ins.
Vita Classical reference
Shade reports your detected color using the Vita Classical 16-shade scale — a cosmetic reference, not a medical diagnosis.
Try free for 3 days
Shade Premium unlocks the full whitening plan, shade analysis, and progress tracking. Annual plan starts with a 3-day free trial — cancel anytime in the App Store. See subscription terms.
Privacy first
Photos are stored in your private account so you can compare progress. We never sell your data, never use it for ads, and never train AI on it.